Reebok: Great leap

Designed to transfer energy back
to the wearer, Reebok's new ZigTech
trainers are full of running.

If only the more effort one put in, the more artistic inspiration freely came – as, for example, with Reebok’s pioneering new ZigTech shoe range, whose graphic, crenelated sole not only reduces muscle fatigue but transfers energy back into the runner’s stride, so that the better they run, the better they run. Wallpaper* gave the shoe one of its prestigious design awards this year. Of course, creativity may not work so conveniently. But it’s an idea that might spur five artists invited by Wallpaper* and Reebok to create original work for a unique exhibition in London in July, taking the functionality and fresh looks of new Reebok designs as their cue. As well as the ZigTech, the artists will explore the equally eye-catching RealFlex – with a sole effectively comprising 76 mini-soles, making it one of the most responsive trainers in the market – and the Men’s Toning line, designed to encourage the development of key leg muscles during a workout. In fact, they sound ideal for long days standing at the easel, too.